Project Description

BLOOM Gin is a multi award-winning floral London Dry Gin, inspired by nature and created by one of the world’s first female gin Master Distillers.  MPR runs ongoing media campaigns to reinforce the gin’s message of quality, its botanicals of honeysuckle, chamomile and pomelo, and communicating its appeal to the female palate.  MPR operates a 24/7 Media Office for consumer and trade media, sending out targeted and proactive information, managing sponsorships and running the Social Media programme across Facebook, Instagram and Twitter.

MPR is raising awareness of the brand through activities such as pop up rooftop terraces in London and Manchester, collaborations with the iconic Regent Street store Liberty, and British fragrance house Penhaligon’s, as well as strategic fashion sponsorships such as the Christopher Kane LFW after party.