Project Description

BLOOM Gin sponsored the outdoor terrace at The OXO Tower overlooking the River Thames for the Summer and tasked MPR Communications with promoting the venue as a destination to embrace the great British Summer, drinking bespoke BLOOM Gin cocktails, created by Head Bartender Sophie Bratt, whilst enjoying the very best of London’s skyline. The campaign achieved over 100 pieces of positive digital and print media mentions including London listings, journalist visits and social media support by MPR.  BLOOM Gin hosted their Summer in BLOOM party at OXO to celebrate the 10th Anniversary of Joanne Moore as G&J Distillers’ Master Gin Distiller, weaving her magical story about BLOOM Gin.  OXO Tower owners, Harvey Nichols, have been delighted with the partnership.