Project Description

To celebrate Old Fashioned Week, MPR organised a programme of Glen Moray Whisky Cocktail Masterclasses hosted by World’s Best Spirits experts Neil Ridley and Joel Harrison for journalists, bloggers and influencers.

MPR invited and delivered journalists from The Evening StandardThe TimesDaily Star and The Sun, amongst others, to the events held at Badger & Co, Edinburgh and The Union Club, London.  At each venue, Neil and Joel held a two-hour hands-on cocktail making class, experimenting with the different single malt whiskies in the Elgin Classic Collection: Classic, Peated, Port Cask and Sherry Cask.

The programme was an excellent awareness-raising activity for Glen Moray, leading to extensive social media coverage as well as features in The Spirits Business ‘Week in Pictures’ and Glen Moray Old Fashioned recipes published in print and digital media, including Forbes.com.