Project Description

MPR Communications helped with the launch of this exotic spiced gin in the UK in 2013 and provides ongoing PR support.  Opihr Oriental Spiced Gin is part of the Great British Gin Collection distilled by G&J Distillers in the heart of England.  G&J has been distilling fine gin since 1761 and owners Quintessential Brands were excited to introduce their unusual spiced gin to UK consumers.

Following the launch at Imbibe Live, Opihr’s marketing campaign has been supported by a full PR programme, introducing the brand to drinks and consumer lifestyle journalists as well as spirits bloggers.  The Opihr Gin Tuk Tuk has begun its journey round the UK with Opihr G&T’s and Opihr Gin & Ginger Ale, being enthusiastically received by consumers.