Pinkster Gin created a pioneering gin box, holding 100 servings of raspberry-infused pink gin within in a 100% recyclable carry box. MPR was asked to help roll out the raspberry revolution and assist with the launch of ‘Pinkster on Tap’ as a must-have for the summer season. The objective was to raise brand awareness, leading to talkability and purchases. The focus with media relations lay on high-end reads, national titles, women’s interest and glossy lifestyle magazines as well as digital influencers.
MPR’s PR campaign resulted in media coverage with a total reach of 638 million. Pinkster on Tap featured in The Times, Good Housekeeping and The Daily Mail, as well as achieving stand-alone features in Metro, The Evening Standard, The Sun, Red, OK! and Cosmopolitan amongst others.
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