Project Description

Pinkster Gin created a pioneering gin box, holding 100 servings of raspberry-infused pink gin within in a 100% recyclable carry box. MPR was asked to help roll out the raspberry revolution and assist with the launch of ‘Pinkster on Tap’ as a must-have for the summer season. The objective was to raise brand awareness, leading to talkability and purchases. The focus with media relations lay on high-end reads, national titles, women’s interest and glossy lifestyle magazines as well as digital influencers.

MPR’s PR campaign resulted in media coverage with a total reach of 638 million. Pinkster on Tap featured in The Times, Good Housekeeping and The Daily Mail, as well as achieving stand-alone features in Metro, The Evening Standard, The Sun, Red, OK! and Cosmopolitan amongst others.

You can read some of our favourite pieces here:

https://metro.co.uk/2018/04/20/can-now-get-giant-boxes-pink-gin-summer-bbq-7483381/

https://www.redonline.co.uk/food/best-recipes/a531904/pinkster-gin-tap/

https://www.standard.co.uk/lifestyle/foodanddrink/gin-in-a-box-pinkster-where-to-buy-a3821786.html

https://www.cosmopolitan.com/uk/worklife/a19888714/gin-boxes/