Malfy Gin from Italy

The Drinksology Group, on behalf of brand owners Biggar & Leith, tasked MPR with launching two new Malfy Italian Gin expressions in the UK, joining the original expressions, Malfy con Limone and Malfy Originale.  MPR issued samples of the new Malfy con Arancia and Malfy Gin Rosa to targeted consumer and trade media contacts, and produced a series [...]

Pinkster Gin in a Box

Pinkster Gin created a pioneering gin box, holding 100 servings of raspberry-infused pink gin within in a 100% recyclable carry box. MPR was asked to help roll out the raspberry revolution and assist with the launch of ‘Pinkster on Tap’ as a must-have for the summer season. The objective was to raise brand awareness, leading [...]

The Soho Shebeen Irish Pop-Up Bar @ Greek Street, Soho

Quintessential Brands created “The Soho Shebeen” Irish Pop-Up Bar in Soho to launch their four new Irish Spirits. The brief was to communicate the key attributes of the individual four Irish brands to trade and media influencers with a limited budget , reaching as many people as possible in a very short period of time [...]

BLOOM Gin Terrace at The OXO Tower

BLOOM Gin sponsored the outdoor terrace at The OXO Tower overlooking the River Thames for the Summer and tasked MPR Communications with promoting the venue as a destination to embrace the great British Summer, drinking bespoke BLOOM Gin cocktails, created by Head Bartender Sophie Bratt, whilst enjoying the very best of London’s skyline. The campaign achieved [...]

Opihr Oriental Spiced Gin

MPR Communications helped with the launch of this exotic spiced gin in the UK in 2013 and provides ongoing PR support.  Opihr Oriental Spiced Gin is part of the Great British Gin Collection distilled by G&J Distillers in the heart of England.  G&J has been distilling fine gin since 1761 and owners Quintessential Brands were [...]

BLOOM Gin

BLOOM Gin is a multi award-winning floral London Dry Gin, inspired by nature and created by one of the world’s first female gin Master Distillers.  MPR runs ongoing media campaigns to reinforce the gin’s message of quality, its botanicals of honeysuckle, chamomile and pomelo, and communicating its appeal to the female palate.  MPR operates a 24/7 [...]

AquaRiva Tequila

AquaRiva® Tequila is a premium spirit owned and created by TV star Cleo Rocos. AquaRiva® is a high quality tequila brand, made with the finest natural ingredients: 100% Blue Weber agave and pure spring water from the volcanic highlands of Jalisco in Mexico. MPR worked with Cleo to raise the profile of her quality tequila [...]